For diner owners

Stop building DoorDash's customer base. Build yours.

Online pre-orders for the commuter rush, fast counter workflow, your own CardPointe merchant account, and zero per-order commission on your $7 egg sandwich. Free platform — no subscription, no hidden fees. Live in a morning.

What it's really like running a diner today

Thin margins, thinner patience at 7:45am. Here are the pain points we built around.

The morning rush is 90 minutes long

Between 6:30 and 8:00, you either serve fast or you lose the commuter. Pre-orders go straight to the kitchen printer so eggs are on the grill before the customer walks in.

Commuters want zero-wait pickup

Your regulars have a train to catch. Let them order their breakfast sandwich and large coffee from their phone on the walk over, and grab it off the pickup shelf on the way out.

Delivery commissions kill the margin

At 30% to DoorDash on a $7 breakfast sandwich, you're cooking for free. Our platform takes zero percent. You keep your pre-order revenue, minus only your merchant processing rate.

POS latency kills counter flow

A slow POS during rush means the line snakes out the door. Our counter workflow is built to be fast on cheap hardware — no multi-second spinners between taps.

No hardware lock-in

We don't sell you a $1,500 proprietary terminal. Run breakfast.shop on the tablet and receipt printer you already own. Use your existing CardPointe reader or bring your own.

Your own merchant account

You open a merchant account in your diner's name. Funds settle directly to your bank. We never hold your money, and we never take a percentage of your revenue.

What's included

Branded diner page

Your own URL on breakfast.shop with your logo, photos, hours, and full menu.

Online pre-orders for pickup

Commuters order from their phone and pick up without waiting in line.

Kitchen display / ticket printing

Pre-orders print straight to the line so the grill can start before they arrive.

Fast counter POS

Lightweight terminal mode for walk-in orders during the rush.

Menu modifiers & breakfast combos

Eggs any style, bread choices, side swaps, combo pricing — all built in.

Breakfast-only hours

Flip the "closed" sign at 2pm with one tap. Early-hours scheduling built in.

SMS order-ready notifications

Let commuters know the second their bacon-egg-and-cheese is on the pickup shelf.

Multiple locations

Run several diners under one account with per-location menus and hours.

Ready to keep more of what you earn?

Get in touch and we'll walk you through onboarding. Most diners are live by the next morning rush.

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